PRIVACY POLICY FOR THE WEBSITE WWW.HOTELLAMM.IT

On this page, Hotel Lamm Srl explains how it handles data for the users who visit its website and the behaviour of the cookies its site installs.

This Privacy Policy is provided in compliance with article 13 of GDPR 2016/679 (General Data Protection Regulation, the European regulation on the protection of personal data), Recommendation no. 2/2001 by the Workgroup under article 29 and the general Act of the Garante Privacy [the Italian Data Protection Authority] on cookies no. 229 of 8 May 2014.

The following information applies only to the site www.hotellamm.it; the data controller is not responsible for any data entered or cookies installed by other sites that may be consulted using links.

Purposes of processing and the requirement to provide data

Hotel Lamm Srl handles the data that the user voluntarily enters using the forms present on the site only in order to respond to your request. Any other purposes (by way of example and not comprehensively, marketing purposes or communicating your data to companies with which we have a partnership for their own marketing purposes) will be subject to an explicit and substantiated request for your specific and voluntary consent, separately from that required for answering your questions.

Your provision of data and consent to its processing are necessary to follow up on your requests; your agreement to its processing for other purposes is voluntary.

For the data acquired by our site through the installation of cookies, please refer to that specific section (‘Cookies on our site’).

Processing methods, automated decision-making processes and data storage times

Your data is processed by computer, although there may be some processing in paper form. Automated decision-making processes are not used to process your personal data.

Personal data about you, collected through the forms on our website, will be stored for the time necessary to provide a response to your requests. Where there are further regulations that impose a longer storage time, we will comply with these regulations. Data collected by cookies will be stored for the length of time established by the individual cookies.

Communication, distribution and transfer of data to third-party countries or international organisations

Your data will not be communicated nor distributed to third parties by Hotel Lamm Srl without your specific and voluntary consent. Any data communicated by you will not be transferred by us to countries or international organisations outside of the EU.

Subject’s rights and complaints to Garante Privacy

You have the right at any time to ask us for access to the data stored about you, to modify, consolidate or delete it, to limit or deny consent to its processing when there are legitimate reasons, as well as to transfer that data to another data controller. We will provide a written response within 30 days. You can at any time revoke the consent granted on this site by contacting one of the addresses indicated in the section ‘Information on the data controller and any data protection officer’. You can also submit a complaint to the national controlling authority if you believe that your data has been processed unlawfully.

Information on the data controller

The data controller is Hotel Lamm Srl, with legal offices at Città nuova 16, 39049 Vipiteno (BZ).

To exercise your rights under the regulations and further specified above, you can contact the data controller at his/her office or by calling 0472 765127 or sending an email to info@hotellamm.it.

 

COOKIES ON OUR SITE

Navigation data

This website implicitly acquires, using Internet communications protocols, for and in the course of its normal operations, some personal data on the users who access the site, like IP address, domain names of the computers used for access, MAC addresses assigned by network and wireless card manufacturers, etc.

This information is not collected for the purpose of identifying users, but this could be done by associations and processing, including cross-referencing with third-party data; statistical information is obtained from this data on site usage and operations and further information in cases of establishing responsibility related to computer crimes.

What are cookies?

Cookies are small text strings that the websites visited by a user install on the user’s terminal; these strings are then re-transmitted to the site that installed them upon further visits by the user. When the user also receives cookies sent by other sites or web servers during site navigation, those cookies are called thirdparty cookies.

Cookies are installed for various purposes, possibly including the performance of computer authentications, navigation session monitoring, and language choice.

First-party cookies and third-party cookies

The cookies that are installed directly by Hotel Lamm Srl are called ‘First-party cookies’, and the cookies that are installed and acquired by a site other than the one the user is navigating are called ‘Third-party cookies’.

Third-party cookies may include social media buttons (or social media plug-ins), which allow the site to interact with the most popular social media sites, such as Facebook, Instagram, LinkedIn, Twitter, etc., or Google Analytics cookies, which are necessary to implement YouTube iframes, etc. As regards third-party cookies, it is the responsibility of the third parties installing those cookies to provide statements and information on the handling of the data collected.

Types of cookies

Technical cookies

These are normally installed directly by the site administrators and are cookies that allow communications between the site and the user. They can be navigation cookies or session cookies, used to ensure normal navigation and use of the site and normally persisting for as long the site is being navigated, or functional cookies, which allow better use of the site, like cookies related to the choice of language used on the site, adding selected items to an online shopping cart, etc.

As these cookies are necessary for the functioning of the site, it is not necessary to obtain prior consent for their installation on the user’s terminal.

Analytical cookies

These are cookies that allow the collection of user information, for example, the number of users who visit the site and how they visit the site, in a more or less aggregated form. One of the best-known tools for obtaining such statistical reports is Google Analytics, a service provided by Google Inc.

Analytical cookies are similar to technical cookies when the information collected is in aggregate form and it is not possible to identify the habits of an individual user; regarding Google Analytics cookies specifically, it will be necessary to anonymise, at least partially, the IP address of the user who visits the site and to prevent data being shared with Google. When this anonymization and prevention of sharing is not possible, these cookies fall under the category of profiling cookies.

Profiling-Cookies 

These are used to track a user’s preference and offer him/her advertising messages based on those preferences. These cookies are especially invasive, and it is necessary to obtain the user’s consent before installing them on the user’s terminal.

First access banner

In the event cookies other than technical cookies are used, the Act of 8 May 2014 by the Garante Privacy requires the site to provide a banner when a user first accesses the site (called a short notice) that summarises information on the processing methods the site uses for cookies, with a reference to its full privacy policy.

Hotel Lamm Srl has provided this banner: by clicking on any point other than the banner itself, the user accepts the installation of cookies and decides to continue using the site. It has also provided a specific cookie that records the user’s choice regarding cookie installation for 365 days; this means that the user will see the cookie only one time, and if he/she should later wish to change the choice made, he/she can do this by following the instructions under the section ‘Procedures for disabling cookies’.

List of cookies installed by Hotel Lamm Srl

Our website installs the following cookies:

Procedures for disabling cookies

• Google Chrome: https://support.google.com/chrome/answer/95647?hl=it
• Internet Explorer: https://support.microsoft.com/it-it/help/17442/windows-internet-explorer-deletemanage-cookies
• Mozilla Firefox: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie
• Safari: https://support.apple.com/it-it/HT201265

Links to the privacy policies of the third parties that install cookies

• Facebook: https://www.facebook.com/policies/cookies/
• Google, Youtube: https://www.google.com/intl/it_it/policies/technologies/cookies/

 

ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages

Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link: https://chrome.google.com/webstore/detail/google-analytics-optout/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

ADDITIVE+ MARKETING AUTOMATION - Direct Marketing

In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation. Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

ADDITIVE+ VOUCHERS

On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.

ADDITIVE+ NEWSLETTER

On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.